The COVID-19 pandemic forced buyers and sellers to dive into digital mode in a big way. But what started off as a temporary crisis response soon began to seem like the next normal.
What business owners may not have realized, however, is that this shift in sales models has created a greater need for them to invest in technologies and infrastructure to facilitate virtual sales. It also had led to reconfiguring office space to support in-person client meetings when they were needed.
Necessary investments in technology and infrastructure
Increased reliance on video calls and live chats creates a greater need for high-quality, dependable communications technologies. More online transactions also make a company more vulnerable to cyber-attacks, so smart investments in cyber security are critical.
Business owners also benefit from investing in sales and communications training, since the skills that make someone an effective in-person salesperson are different than those required to close a sale online.
Reconfigured offices are critical to hosting safe in-person client meetings
Despite the many advantages of virtual selling, there will still be times when an in-person meeting or presentation is necessary. As a result, business owners should be ready and willing to invest in office enhancements and reconfiguring space so that prospects and customers feel safe, comfortable, and confident during in-person meetings.
Some of the more worthwhile changes include:
- Reconfigured common areas and meeting rooms to provide larger, well-ventilated spaces
- Wider hallways and/or signage that enable one-way foot traffic throughout the office
- No-touch amenities, such as automatic soap dispensers, radio frequency identification badges to summon elevators, and voice-activated meeting rooms
- Upgraded HVAC systems that provide good air flow
Looking out for you and your business
Huntington can help you address many facets of your business by bringing forward key insights, new ideas and thoughtful solutions. Connect with the business banking team at Huntington to discover the many ways we can help you grow and strengthen your business.
