What steps can a business owner take to engage digitally with customers?

Read Time: 4 Min
Today’s customer engagement tools are more accessible, affordable, and easier to implement than ever, putting them in reach of businesses of all sizes.
Woman talking on phone and looking at her computer

Don’t delay your engagement strategy–your competitors aren’t. Investment in an effective digital customer engagement program can be a key to long-term customer relationships and referrals. Get your strategy in the works to help grow your business and strengthen your competitive edge.

Personalize

  • Consumers respond favorably to personalized messages and offers
  • Get to know your prospects and customers, their hot buttons, how they prefer to engage, where, and when
  • A Customer Relationship Management program can be an effective way to gather

Connect

  • Today’s shoppers don’t want to simply be sold–they want to be educated, inspired, and engaged
  • Whether it’s website content or social media posts, approach it in a conversational tone so prospects can get to know your brand
  • Work to inform and entertain through a variety of articles, blogs, videos, photo galleries, product information, and other resources

Invest

  • Online shoppers have little tolerance for slow, inefficient, and outdated technologies
  • They expect 24/7 response, easy access on all their favorite devices, and intuitive functionality
  • Consider investing in the latest technologies, including things like chatbots that can answer routine questions or provide guidance based on preferences day or night
  • Messaging platforms are also becoming popular. An OpenMarket survey showed 83% of surveyed millennials open short message service messages within 90 seconds†
  • Newer platforms also allow multimedia marketing through images, audio files, and short product video clips

Analyze

  • Simply creating a website isn’t enough–continually monitor how customers engage with you and make the necessary tweaks
  • Website analytics tell you how people are interacting with your site and can track time on page, average session duration, and bounce rate, so you know what’s working and what’s not

Don’t delay your engagement strategy–your competitors aren’t

Investment in an effective digital customer engagement program can be a key to long-term customer relationships and referrals. Get your strategy in the works to help grow your business and strengthen your competitive edge.

Looking out for you and your business

Huntington can help you address many facets of your business by bringing forward key insights, new ideas and thoughtful solutions. Connect with the business banking team at Huntington to discover the many ways we can help you grow and strengthen your business.

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† Skeldon, Paul. Text the Preferred Channel for Millennials to Talk to Brands, US Study Reveals. OpenMarket. 2016.

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