Strengthen your business through digital customer engagement

Read Time: 3 Min
Today, customers expect and need a portal for connecting digitally with your business. Putting up a website and launching an ecommerce platform are necessary, but only the beginning.
Woman typing on computer

We live in a world where the business and consumer environments are rapidly evolving. As a business owner, it can be overwhelming to keep up. Is a growing trend just the latest fad or is it here to stay? How can you tell the difference? For many businesses, the standard approach to engaging customers is to have a good website and marketing strategy.

Companies that invest in their online business are more likely to emerge as market leaders†.

Consider just a few of the enhancements that could elevate your digital customer engagement to the next level:

  • Downloadable content that positions your company as an authority and helps create more educated buyers
  • Blogs or online publications that address timely, relevant issues in a conversational manner
  • Automated popups that help cross-sell related products
  • Subscriptions or other loyalty programs that incentivize customers to come back
  • Active social media accounts that communicate pricing promotions, customer testimonials, and company goodwill initiatives, among other options  

Looking out for you and your business

Huntington can help you address many facets of your business by bringing forward key insights, new ideas, and thoughtful solutions. Connect with the business banking team at Huntington to discover the many ways we can help you grow and strengthen your business.

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† COVID-19 Will Permanently Change E-Commerce in Denmark. Deloitte. 2020.

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